Chevaleresk is a lifestyle brand for the modern gentleman, founded by Swedish singer Måns Zelmerlöw and his always impeccably well dressed friend and partner in crime Alexander Wiberg.

It started off with a TV-show, following the duo around as they discovered the world of Chevaleresk. This also resulted in a lifestyle-book discussing the same topics and what it means to be a modern gentleman. The book was an immediate success, with sold out campaigns and great engagement on social on our social channels. After teaming up with Hubso we developed the concept further, creating their own webbshop and and first product line.  

Their unique way to educate and inspire, always with a relaxed and humorous approach to the subject style, has resulted in a dedicated audience that’s constantly growing.

 

About

Chevaleresk is a lifestyle brand for the modern gentleman, founded by Swedish singer Måns Zelmerlöw and his always impeccably well dressed friend and partner in crime Alexander Wiberg.

It started off with a TV-show, following the duo around as they discovered the world of Chevaleresk. This also resulted in a lifestyle-book discussing the same topics and what it means to be a modern gentleman. The book was an immediate success, with sold out campaigns and great engagement on social on our social channels. After teaming up with Hubso we developed the concept further, creating their own webbshop and and first product line.  

Their unique way to educate and inspire, always with a relaxed and humorous approach to the subject style, has resulted in a dedicated audience that’s constantly growing.

 

Socials